team

 

LISA ROTH

Lisa Roth is the Chief Executive Officer and majority owner of Keystone Capital Corporation, a FINRA member firm with its headquarters in San Diego, CA. In her capacity as CEO, Ms. Roth directs the strategic initiatives of the company and manages its mission critical departments, including business development and regulatory affairs.  Keystone has two distinct business units, servicing on one hand the investment needs of Gen-Y investors and on the other an institutional marketplace including public pensions, endowments, funds and other high net worth investors.

Previously, following the acquisition of ComplianceMAX Financial Corporation of which she was founder and CEO, Ms. Roth was the EVP Managing Director of National Regulatory Services, a regulatory compliance and technology company, providing compliance expertise and technology solutions to regulated firms in the financial and investment services sectors. Prior to that, Ms. Roth served in various executive capacities with Royal Alliance Associates, First Allied Securities and other brokerage and advisory firms.

Ms. Roth serves as the Chairman of the Member Advocacy Committee and was Past-Chairman of the National Association of Independent Broker Dealers (NAIBD). As such, Ms. Roth supports the NAIBD’s efforts to inform, educate and advocate on behalf of its members, which include approximately 300 small and independent broker-dealers. Additionally, Ms. Roth is an active participant in industry forums, including FINRA committees and advisory boards, other trade associations, industry and regulatory conferences, and ad hoc committees as necessary to promote a culture of continuous improvement for investment services firms and the securities industry in general. Ms. Roth’s constructive approach to advocacy has resulted in enhanced awareness of small firm issues among regulators, legislators and industry professionals.

Ms. Roth currently serves as Chairman of FINRA’s Small Firm Advisory Board and she has been a member of the FINRA Board of Arbitrators for more than 15 years.

DAVID MARTIN

David Martin is the President of Keystone Capital Corporation, a FINRA member headquartered in San Diego, CA. As President, David oversees the daily operations of the firm, manages the retail sales team and maintains a personal book of clients. David currently holds his Series 7, 66 and 24 Securities Licenses and CA Life/Health Insurance License. David studied business administration at the University of San Diego and expects his Certified Regulatory Compliance Professional Designation from FINRA/Wharton School in November 2010.

As the Vice President of Monahan-Roth, David has provided direct support in the formation, registration and operations of various Investment Advisors and Broker Dealers. In his capacity as a Expert Witness Research Assistant, David provides a creative and comprehensive approach to organizing compliance issues and relevant case law. The combination of David’s experiences at Keystone and Monahan-Roth results in a unique blend of sales and compliance background.

In addition to this, David founded and runs an internship program offering Financial Services courses for credit with The University of San Diego and The University of California San Diego business schools. This program has educated over 20 students in its five-year existence and continues to grow in numbers and participating universities.

Outside of the workplace David is an avid golfer, sailor, Advanced PADI Certified Diver and Licensed Private Airplane Pilot.

ALFRED MONAHAN

Alfred Monahan is a highly qualified and experienced expert witness and consultant in litigation and arbitration involving securities issues and disputes.  He has over thirty-five years of specialized experience in the securities industry as a broker, top-level executive, consultant and arbitrator.  He has expertise and experience in areas that include securities industry standards and practices, investment suitability, misrepresentation, account churning, due diligence, broker-dealer supervision and compliance, and he has testified extensively on behalf of both plaintiffs and defendants involved in securities disputes and litigation.

Mr. Monahan has been an arbitrator since 1983 for the NASD (National Association of Securities Dealers), served as Vice Chairman (1992-1994) and a member (1997-1997) of the NASD District 2 Business Conduct Committee which handles broker discipline issues.  He was also co-founder and past President of the California Association of Independent Broker Dealers, and is chairman emeritus of the National Association of Broker Dealers.  

Mr. Monahan has been an expert witness since 1986 and has served as an analyst, consultant and/or expert in more than 350 securities and securities-broker disputes.  He has testified in more than 70 hearings before NASD, AAA, PSE and NYSE arbitration panels as has also appeared frequently in Federal and State Courts in Los Angeles, Chicago, San Diego, New Orleans and Greenville, SC.  

From 1983 to 2004, Mr. Monahan was President and CEO of the Monahan Group, a consulting group providing services to broker dealers and syndicators, including compliance with regulatory requirements, organization and formation of new companies, development of organizational and policy manuals, liaison between broker-dealers and syndicators, account analysis in legal actions for all parties in securities disputes, and expert witness analysis and testimony.  During this period, he has also served as President and CEO of Keystone Capital Corporation, a San Diego securities broker-dealer.  He is presently CEO of  Monahan & Roth LLC, a consulting company.

Previously (1971-1983) as President and Chairman of Private Ledger Services, Inc.  Mr. Monahan directed the growth of this broker-dealer firm from its initial founding to ranking as a national company licensed in all fifty states, with 250 branch office and 800 registered representatives dealing in securities, commodities, municipals, real estate and insurance.  He entered the securities industry after a twenty-eight year career in the U.S. Navy from which he retired as a Captain in 1970.

Mr. Monahan was educated at the University of Washington (Seattle), and is a graduate of the Armed Forces Staff College, Naval School of Justice, and Postgraduate of Naval Science.  He holds licenses as a General Securities Registered Representative, General Securities Principal, Financial and Operations Principal, and California Securities Agent, and was a Certified Financial Planner.

HILARY JOHNSON

Hilary Johnson joined Monahan & Roth in 2009. Ms. Johnson has worked in the securities industry for more than 20 years, most recently as a Senior Compliance Consultant with National Regulatory Services (formerly ComplianceMAX Financial), where her primary role was researching regulatory issues and designing tools to assist clients comply with SEC, FTC, FINRA and state securities and advisory regulations. Ms. Johnson has witnessed the rise of information security to prominence in the regulatory landscape, and anticipates applying her practical experience and research capabilities to develop tools firms can use to help keep their information secure.

Ms. Johnson earned a B.S. degree Cum Laude from UCLA, and was the recipient of its Chancellor’s Marshall Award given to graduating seniors for outstanding service to the institution. Ms. Johnson played professional volleyball for several years then entered the securities industry after completing graduate business courses at San Diego State University. Ms. Johnson continues to hold several securities licenses.